At Inegma Consulting, I am eternally fascinated with the concept of being one of not many. I find it intriguing how a business or a person can be so unique that you can't help but to take notice.
Perhaps the fact that I stand at 6'7" is part of the reason I identify with standing out from the crowd. Put me in a crowded space, and you will immediately spot me sticking out like a palm tree in Alaska.
Over time, I didn't always understand what it means to be different, but one thing was for sure - when you're different, you attract alot of attention! And there is a reason why difference attracts our attention.
The human trait of noticing differences is deeply rooted in our evolutionary psychology. The ability to detect and respond to differences in our environment has been critical for survival and adaptation throughout human history. From threat detection to resource identification and pattern recognition, we are programmed to hone in on what is different. When you see someone a foot taller than you, your brain automatically processes a range of thoughts to interpret the situation.
An interesting example of our ability to spot differences is how we recognize faces. Human faces are highly similar in structure (two eyes, a nose, a mouth), yet we can distinguish among billions of individuals based on minute differences. The fusiform gyrus, a part of the brain specialized in facial recognition, enables this extraordinary sensitivity. This area processes and identifies tiny differences in facial structure and emotion.
This precision demonstrates the brain's remarkable capacity to process subtle variations that have profound implications for our daily lives and relationships. This skill, deeply rooted in our cognitive and emotional makeup, influences how we interact with others, make decisions, and navigate the world.
Given our ability to spot differences, what are the implications of being different?
For one, you have increased visibility which makes you memorable and noticeable. By virtue of being different, you make a lasting impression on your audience. Moreover, by being unique, you can attract opportunities that may not be available to those that blend in. If difference creates visibility and opportunity, what does that mean for your business?
As the great management guru Peter Drucker once said "the primary purpose of a business is to acquire a customer." Would it be safe to say a business that is considered different would have an increased likelihood of acquiring a customer?
Being different, or as I would say, being one of not many, will offer more opportunity and better visibility for your business. Just as my height separates me from the crowd, your business needs to stand tall and be immediately noticed in a crowded market.
Begin your journey to becoming one of not many and transform your business.
Email my personal account ken@inegmaconsulting.com or call me directly 587.574.9521