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Kenneth Fry_220824_smg-03-ai 2

Who I am

At Inegma, I believe that every business has the potential to become one of not many. With nearly 20 years of experience and a former president of a public company, I specialize in uncovering what makes your business truly unique and turning that into a competitive edge. As a one-person consulting firm, you’re not just another client—you’re a valued partner in my journey to craft impactful, sustainable growth.

What I Do

In today’s fast-paced and saturated markets, being different is no longer optional—it’s essential. That’s why I focus on strategic differentiation - identifying what sets you apart and building a roadmap to amplify that uniqueness. Whether it’s refining your position through competitive analysis, developing innovative product strategies, or enhancing customer experience, I will work with you to create strategies that don’t just compete—they dominate.​​
On top of providing differentiation, you can also look at me as your consigliere. A consigliere is more than an advisor—they are a trusted ally, someone who works closely with you to tackle challenges, uncover opportunities, and make informed decisions.

Why Work With Me

  • Personalized Attention: As a boutique consultancy, every project is personally led by me, the principle - ensuring deep involvement, attention to detail, and solutions tailored exclusively to your needs.

  • Proven Expertise: As the former president of a public subsidiary having improved shareholder returns by 300%, I know what it takes to meaningfully differentiate and grow a business.

  • Unwavering Commitment: Your success is my priority. I go beyond cookie-cutter strategies to deliver actionable insights that drive real impact.

My Philosophy

I believe that success doesn’t come from blending in—it comes from being unapologetically distinct. My approach combines deep market insights, creative problem-solving, and strategy formulation to ensure that your business not only fits into the marketplace but transforms it.

As my professor and the father of modern business strategy, Michael Porter, once famously stated: “strategy is about deliberately choosing to be different.”  I will not rest until your business has been meaningfully differentiated.

Let’s Get Started

Whether you’re looking to clarify your brand, reposition your company, or carve out a unique niche, I am here to guide you every step of the way. Let’s uncover your competitive advantage and help you achieve the standout success you deserve.

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